Equity in Communications: How the Hyperlocal Approach Increases Vaccine Equity

On January 26th, we heard from communications officials at community-based organizations who have led the nation with hyper-local approaches to help more people get vaccinated.

We learned about:

  • The critical difference between vaccine access and vaccine confidence
  • The role communications plays in building equity across both
  • Examples of hyper-local communications strategies for different cities and neighborhoods
  • What developing these strategies has looked like on-the-ground, in real life

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